About:
I create cultural partnerships for brands
I work with global brands to create and deliver partnerships across art & culture
Experience:
I spent ten years as Brand Partnerships Manager at Warner Bros. Pictures within the film marketing team, where I led strategic collaborations between global brands and major film releases.
During this time, I developed partnerships with brands including EE, Vodafone, Tiffany & Co, Mercedes-Benz and Moet & Chandon - creating partnerships that supported both brand and film marketing objectives.
Over the past fifteen years, as an independent cultural producer and curator, I worked with nearly 150 brands including Google, Coca-Cola, Volkswagen, Disney, Tanqueray, Virgin Atlantic, GCHQ and Lime Scooters.
Projects have taken place at institutions including Somerset House, the Natural History Museum, the South Bank, Saatchi Gallery, Times Square New York and Sydney Opera House.
These collaborations generated global media coverage and impactful brand engagement for the brand partners involved.
What I do:
I collaborate with brands to create and deliver cultural partnerships that have creativity at their core:
multi-disciplinary art exhibitions
art installations
large-scale murals
pop-up galleries & shops
art workshops & events
From concept to delivery..
I work with a brand from concept to delivery to ensure a brand's objectives for a cultural partnership are fulfilled - often over and above a brand's original targets and expectations.
The benefits to brands:
These partnerships are designed and developed to align and support a brand's wider marketing & PR activity and have clear and measurable outcomes:-
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Create buzz & increase brand awareness, driving footfall to exhibitions, events and stores.
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Create opportunities to experience a brand's product or qualities in a memorable way that inspires audience participation and connection, increasing brand engagement and positive perceptions towards a brand.
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Generate compelling content for a brand's marketing & PR channels, both owned and earned. The impact of which is measurable through AVE figures and social reach.
Therefore the benefits to brands of a specific cultural partnership can be evaluated through a combination of reach, engagement and audience response/ cultural impact.
My approach:
An artist's perspective...
My background in art and production informs how I approach partnerships — with an understanding of both the creative process and the practical realities of delivering work at scale. As an artist and hand-pulled silkscreen printmaker, it gives me a unique perspective and helps inform my work as a curator and producer.
I love working with paint, and my knowledge and experience of the medium helps me understand how best to showcase artists' work and gives me the ability and skills to help problem-solve any challenges artists may have when working with their materials.
Where it began..
The first exhibition I curated and produced was a Retrospective of an artist who died young, raising funds for Cardiac Risk in the Young.
The exhibition and charity auction raised £27,800 and the experience proved to be a turning point in my career as well as my personal life.
I had always nurtured dreams of giving more space in my life to art and creativity, and this made me realise that life is too short to not pursue what you love.
That experience shaped how I think about this work — not just in terms of what is created, but why it matters, and how it is experienced.
